Over 70% of the music industry’s carbon emissions stem from fans traveling to and from the shows. To help concert-goers reduce their carbon footprint while attending her Hit Me Hard and Soft tour, Billie Eilish partnered with Google Maps to promote eco-friendly travel options.

The collab debuted on Billie’s social channels, reaching an audience of 260M fans, and was later featured on Google’s social channels and DOOH placements in Times Square and on Sunset Boulevard.